From July 23 to 25, 2020, the 114th China Daily Commodity Fair (" Department Store Fair "for short) was held in Shanghai New International Expo Center. The national incense brand "Honorscent" debuted with the new concept "Little Incense Shop", which became a highlight.

       "Department Store Fair", as the flagship exhibition of household goods industry with a long history in Asia, is still unprecedented in scale, even under the influence of this year's epidemic. Thousands of well-known brands gathered together, and connect supply and demand with more than 80,000 buyers including agents, department stores and dealers from more than 300 cities and dozens of countries in China.

      As a pioneer in the industry, the company focuses on the "new Chinese style fragrance", which not only carries a strong traditional cultural flavor, but also has a fashionable appearance and the use of the public scene. It is a very rare cultural and creative goods among household department stores, attracting the attention of people from all walks of life at the scene.

      As the person in charge of Honorscent introduced "small incense shop" is a special match for the new era, new retail consumption scene of the display carrier, through the modular functional props, so that the space and display mode can be adjusted flexibly according to the needs of different stores, convenient,  elegant and unique.

      As to break "traditional incense" limitation, walk into public, it still needs to rely on the idioticality of product itself -- incenses are made of natural materials, with elegant fragrance , are suitable for people of all ages.

      At the same time, you can see that the five major series on display at the scene of Honorscent, dozens of fragrance are original research and development, and high degree of identification, in order to meet the needs of people's smell. At the same time, Honorscent also uses a variety of models to meet different channels of customers, from small boxes of travel, to large boxes of formal wear, and then to light gift boxes and matching gift bags, incense burner, everything is available.

     Exhibition at the scene of plastic products, glass products, stainless steel products, bamboo and wood products, kitchen supplies, cleaning supplies and other dozens of categories of household goods, fragrance category (especially burning incense) as "rising star", while the market proportion is not huge, but it can be seen that it is no longer a literati's exclusive, but started to walk into the daily life of every citizen.